Jukebox
- Male- 87%
- Female- 13%
- Average age - 17
- Still studying- 97%
- 90% are passionate about music
- 98% have an iPod
- Have bought an average of 200 songs off iTunes
- 92% do not buy CDs- they find it quicker and easier to download
- 8 out of 10 readers have bought a song or album advertised in the magazine
- Readers go to concerts on average once every 2 months- spending an average of £150 on concert tickets in one year
- The average reader buys Jukebox weekly
- 90% say they "listen to songs from the 60-70s"
- 93% say they "could not live without music as it is a part of their life"
- 78% are in a band
- Jukebox readers only buy Jukebox music magazine
- 60% go to the cinema once a month
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